1. Main Other Studies - Media Surveys “Executives and Managers” Study Targeted study describing Belgian decisionmakers and Managers since 1981 – Profile, power of decision, reading habits – Professional interests and consumption habits Objectives – Evaluate & compare more than 70 professional press titles, TV, Radio and Web consumption – Select individual titles as advertising carriers Methodology – Face-to-face interviews (carried out in the office) & minority by CAWI methodology (8%) – Sample : 1246 individuals (executives and managers from companies of 10 employees and more), representative of 184 771 individuals – New field in 2012 – Carried out by TNS Media – Update once every 2 years 180 Pagina 177
Pagina 179Interactieve online handleiding, deze sportblad of gids is levensecht online geplaatst met Online Touch en bied het online uitgeven van digitale studiegidsen.
Media Pocket Guide 2014 Lees publicatie 10038Home