1. Main Quantitative CIM Studies - Media Surveys Central Study : CIM PMP (Pluri-Media Products) Strategic study : Pluri-Media (ongoing) and Products (ongoing) – Media consumption : density concept – Products : personal behaviour – Attitudes : sociocultural items related to products categories Objectives – Comparable = single source – Concept of density : « Heavy, Medium, Light » users – Answer the question : which medium is the most consumed by my target and which are the complementary media ? Methodology Media Part – Face-to-face interviews (CASI) – Sample : +/- 10 500 individuals of 12 years and older Methodology Products Part – Self-completion questionnaire, left behind for the media respondents – Sample : 4 913 individuals of 12 years and older (return rate = 50%) 173 Pagina 170
Pagina 172Voor nieuwsbrieven, online cursussen en nieuwsbrieven zie het Online Touch content management system systeem. Met de mogelijkheid voor een webwinkel in uw uitgaven.
Media Pocket Guide 2014 Lees publicatie 10038Home